I'm Dan.
 

I have a soft spot for all things ursine and a deep-rooted passion for storytelling. I also have 11 years of professional editorial experience working for a global luxury travel brand.
 

I cut my teeth in digital. SEO copywriting, web best practice and UX sensibility are all part of my toolkit. I've written for different audiences across social, CRM, B2B and PR channels.

I've been a key player in re-brands, brand equity ideation and website overhauls, produced tone of voice and style guidelines, provided virtual and in-person storytelling training, created pitching presentations and steered brand campaigns. I've led on the creation of multiple publications, from features list and flatplan to publishing. I've created video content strategies to reach new audiences across new mediums and grow a company's organic potential. 

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I believe, more than anything, in the power of the written word.

It's my aim to dive in and discover the tales hidden below the surface of your brand or project, and retell them in a way that sparks with imagination.